Announcer Continuity Radio Advertisement

Title: Convenient Snacks

Client/Sponsor: Mac’s Express

Length: 60 seconds

Air Dates: July 1 - October 1

      Are you always in a hurry?  Don’t even have time to run into a gas station and grab a drink on those hot summer days?  You won’t have to get out of your car at Mac’s Express.  It is Kokomo’s only drive-thru convenience store.  Just pull up to a window and order a drink, snack or homemade meal.  Get your order and pay at the same window.  Do it all in a matter of minutes.  Mac’s has daily specials for less than four dollars.  Fresh donuts every morning for 75 cents.  Sweet tea sold by the gallon.  And of course, the best flavored drinks in town with eight different flavors to choose from.  You never have to leave the air conditioner.  You don’t have to unbuckle the kids.  Just relax in the drive-thru while you wait.  Open weekdays six a.m. to 10 p.m. and weekends seven a.m. to nine p.m.  Visit Mac’s Express today on the south side of Kokomo.  Located across from Gabe’s Pizza.


J354 Team                                                                                                    FOR IMMEDIATE RELEASE

J354 Classroom                                                                                            December 14, 2009

765-000-0000

[email protected]

 

                                                      Red Bull Re-Brands “Simply Cola”

 

            MUNCIE, Ind. – Red Bull GmbH has rebranded one of its newest products, Red Bull Simply Cola.  To reveal the rebrand, a new advertising campaign will begin this winter.

            Simply Cola was chosen for rebranding because of its likeness to the original Red Bull energy drink.  Simply Cola is not an energy drink at all, but a cola drink made from 18 natural ingredients.  It is currently available in 20 countries worldwide.

            This cola is being marketed towards the 25-45 age group.  The company that rebranded Simply Cola feels that this age group will respond better to a more clean-cut can.  The new can displays Red Bull Simply Cola’s personality by using different colors than other Red Bull products.  Simply Cola cans are now made with colors found in nature, which represents what is actually inside the can.

            The new advertising campaign will utilize magazine, newspaper, television, radio, mobile, internet, direct mail and other mediums.  This assures that the target audience will come in contact with the new Red Bull Simply Cola.

            For more information, please contact J354 team.

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